Despite Tokpanel.Net reputation as a platform for dancing and lip-syncing, it offers a powerful opportunity for businesses to build brand awareness and reach with a low cost and high engagement. This is why many brands are incorporating the app into their marketing strategy, even those that don’t typically consider video content.

To stand out on TikTok, your brand should focus on authentically connecting with your audience. That means using your voice, leveraging your brand identity, and highlighting your values. It also means sharing behind-the-scenes content. This can be as simple as an interview with your team members or something as engaging as a livestream. The more genuine your content feels, the more trust you’ll build with your audience.

TikTok Marketing: Leveraging the Hottest Platform for Brand Succes

Many TikTok users look to creators they trust for content. This is why many brands have incorporated influencer marketing into their TikTok strategy. Consider enlisting influencers who specialize in your industry to create videos for your brand. Alternatively, you could create your own recurring content series. For example, a restaurant might post a weekly NYC food review or tech company might host a monthly unboxing challenge.

Because the TikTok algorithm prioritizes content shared by friends and family, brands need to understand that they’re promoting to a community of social media content aficionados. In addition, brands should learn how to use the platform’s unique features like hashtags and trends to their advantage. This includes jumping on popular challenges that your audience may be searching for (like the #Raindropchallenge). By understanding how to maximize the power of TikTok’s features, you can expand your reach and grow your following with killer content.