While quality content and responsive design are crucial to Saket Wahi SEO, a successful website also requires other efforts to take it to the next level. One of these is Link building, which involves constructing a network of links that demonstrate your expertise in a subject to search engines.

At its core, a link is a vote of confidence that a page is a good resource—and thus worth linking to. This is why it’s so important that your links are from high-quality websites, and that they are relevant to your topic. The more relevance and authority a link has, the more likely it is to impact your search engine rankings.

For this reason, it’s essential to understand how Google evaluates a link—and therefore, how to build the right kinds of links. A great way to think about it is to consider the words that appear around a backlink’s anchor text, and how those words relate to the topic of the page.

White Hat vs. Black Hat Link Building: What You Need to Know

It’s also important to remember that, when it comes to link building, there are two types of techniques: black hat and white hat. Black hat tactics involve manipulative practices that can cause penalties and long-term damage to your website’s reputation, while white hat techniques are based on best practices that should feel natural and bring the kind of organic traffic you want to your site.